DIGITAL TOOLS

What Are Digital Tools? Digital tools (DT) can be defined as programs, websites, applications, and other internet and computerized resources that facilitate, enhance and execute digital processes and overall digitization efforts.

 

Digital Tools Examples

Digital tools and services serve as a repository structure that comprehensively collects and secures data for increased organizational efficiency and agility. There are innumerable digital tools that have helped shape and reinforce organizational processes, some of which include:

 

Google Workspace – Google’s set of workspace tools underpin and support global organizational operations – holding the biggest share within the US market at 59.41%. Google Workspace services include Docs, Drive, Gmail, Sheets, Forms, Calendars, etc. These tools facilitate collaborative, communicative, logistical, and statistical organization and are a primary example of how digital tools reinforce modern globalized industry operations.

 

Microsoft Office 365 – MS Office 365 is the second-largest digital tool harnessed by organizations, owning a 40.39% share of the US market. Office 365/provides its users with tools that enable social proficiency and knowledge retention through easy-to-use communication and collaborative mediums. Office 365 also allows organizations to operate via the Cloud, improving and optimizing administrative processes in a secure and user-intuitive environment.

  Zoom Video Communications

The Zoom app was pretty much an inconspicuous digital tool that gained so much traction as the go-to social distancing tool during the surge of the COVID 19 pandemic last year. This led to Zoom being the fifth most downloaded mobile app worldwide in 2020 at 477 million downloads.

Whatsapp Business

For most individual businesses, especially on social media, the Whatsapp Business app is the go to digital tool. With features such as a business profile, catalogue to show your products and services, auto messaging, QR codes to invite new customers and other features, Whatsapp business allows businesses to enhance operations and provide them with a professional and personalised way to engage with their customers.

Twitter

Before its ban, Twitter was one of the most favorite online tools used by Nigerian businesses for the quick dissemination of information about their offerings. Its disposition to capture a lot of audience in a matter of minutes makes it a go to affordable marketing tool for small businesses.

 

Google Marketing Platform

This is one of the best digital marketing tools for any B2Bs or B2Cs looking to gain visibility and traction.

 

Google Data Studio

The first data analytics digital tool on the list, the Google Data Studio is a data analytics tool like no other. Simplistic in its usage, the tool is used for converting data into customisable and visualisable informative reports and dashboards.

 

A product of Google Marketing Platform, the Data Studio features include Data Connectors for seamless integration with other Google platforms like Google Sheets and Google Ads, Data Transformation to transform raw data into meaningful information and Data Visualization.

 

Dropbox

As the name implies, it’s a box where you can drop stuff. Well, it’s a little more than that. It’s a gigantic, remotely accessible box where you can drop and access any of your files.

With Dropbox, you can easily share different files, no matter how large or small, with the rest of your teammates, making it easier to collaborate and co-create. Dropbox can be easily accessed from any computer, mobile device or web driver and its creators assure users of optimal security during file transfers.

 

Instagram

Do we even need to go deep into this one? I’m guessing no. But we’d do it anyway for the sake of those who aren’t still in the know. One of the most important tricks with marketing and digital marketing is understanding where exactly your customers are and meeting them right there.

With this in mind, think of who your ideal customers are, think of what they’d most likely be doing during the day at every moment when they get a breather from work. If you can picture them scrolling through Instagram feeds, then you already know your business page should be one of those feeds they’re feeding on. (hmmm. So that’s why they call them feeds. Oh! you just learnt something extra. I should get a tip for that).

 

WordPress

WordPress is one of the most popular content management systems. As of May 2021, 41.4% of the top 10million websites around the world uses WordPress. This tool enables users to create websites or blogs for any purpose and helps manage the contents deployed on the website after creation for great SEO ranking.

 

Digital Tools & Digital Transformation

The workplace landscape is ever-evolving and customer-centric expectations are continuing to rise year on year. The need to employ and utilize digitally innovative tools has never been bigger. The big five technology companies, Google, Amazon, Apple, Facebook, and Microsoft have already shown the significance of modern intranet platforms and communications management tools.

 

These tools are vital to the ongoing success of these businesses and crucial to the successful digital transformation of any modern business. Using high-powered, inventive, and resourceful digital tools comes with an array of advantages which include:

 

• Time Optimization
• Faster Time To Market
• Higher return on investment (ROI)
• Improved Internal & External Communication
• Centralized Information
• Better Customer Experience, Retention & New Sales

 

Digital tools are an essential component of modern business practices. They help to streamline often complex processes and help to make them more uniform, safe, productive, and beneficial. Digital tools have altered almost every aspect of modern life and have become faster and more efficient with technological innovation.